Short-term sales targets can be met by effective sales promotion, aimed directly at contractors or through partnering distributors.
This form of marketing is not only about eliciting specifications - it aims to secure them. By getting the focus right, the risk of
specification switching is significantly reduced. At NBAT, we have many years direct experience of working closely with
contractors and distributors - so we understand which marketing tools influence the purchasing process.
Advertising
Creating clear, concise, imaginative messages, which communicate with the target audience, is proven to be the most
successful way of generating enquiries and developing brands. When produced with exciting, humourous or inspirational imagery, ads in
the construction media can be real page stoppers. Successful advertising is also about using the right pubilcations and understanding
advertising objectives. Budgets do not have to be large to get results. We have a proven track record in understanding clients'
advertising needs and producing creative campaigns to meet them.
Exhibition Display
An effective exhibition presence is vital, whether at a national event such as Interbuild or on a small regional scale. A cleverly
designed, attention-grabbing stand or display, peopled by informed personnel, will raise your profile and attract potential specifiers.
It is possible to make an impact even on modest budgets. We can design a major stand in its entirety; or just produce the graphics,
working with your own stand designers and fabricators.
